Thursday, June 1, 2017

Peer Review Blog

Peer Review Blog

During the Rough Cut Presentations in Week 10 of the Semester, the class gathered in their groups to show us what we had all done, whether it was edited or not. A lot of them were quite amazing and it was hard to pick which two projects to focus on because they were so unique and creative.

I will discuss Pan Xiong’s film about a man who is lonely and meets a friend. While the project itself was interesting when it came to the dance sequences, I felt that the biggest weakness of the project was the change of tone from the silent sombre character to a sudden dance sequence. It felt too quick and too different. A strength was how he did everything himself. The camera angles were amazing as were the colour grading. This takes into account my own project and how it took us a long time getting the angles right, when he did everything by himself. It was very impressive.

The second project I wanted to discuss was Ting Ni & YuanYuan Li’s Charlie Chaplin project. As a big fan of Charlie Chaplin myself, I was extremely impressed with how well they managed to capture his essence through the amazing colour grading from Premiere Pro as well as the silent film treatment. If I had not known beforehand that it was inspired the love of Charlie Chaplin, I would have guessed it straight away. A weakness however was one camera angle where the man was fighting towards the camera. It seemed too unrealistic for that time, but it is not enough to warrant such an issue, especially if people have not seen many silent films. This takes into light my own project and how we have used the similar colour grading effect for a few scenes during the editing process.

Practice Led Research Blog

Practice-led Research Blog –

For my digital story project, I worked with a group of four other talented individuals. We created a digital short film about a group of assassins playing poker murdered by an unknown assailant. An issue that concerned me during the project was the fact that I had to create special effects makeup in a short amount of time. While we did not have that much time in order to film, so the editing could be focused on, I did not have enough materials to secure some objects to the skin of the actors. I had to make do with the basic materials I had brought with me which made it difficult. At the same time, continuity was another issue when filming. Taking off one piece of makeup and redoing it again for another shoot was fun but difficult.
Victoria Poland who was a makeup artist discusses ways to be creative with makeup without a budget. She states, “You can make a substance that looks like blood from golden syrup and food colouring (Thurlow & Thurlow 2008, p. 81). While it is easy to create blood, it was difficult to do without having any cornflour syrup, which is the main ingredient to make blood.
According to Davis & Hall, digital photos are points of references illustrated with photos and labelled with the kinds of cosmetics used for that specific photo. They describe each photo with how the combination has occurred and use the term “document continuity” (Davis & Hall 2008, p. 175).
In terms of continuity issues and in light of industry standards, I will be having photos taken so I am able to get before and after shots instead of trying to find a way to replicate a sloppy version for the second round. I agree with Davis & Hall in terms of their process by using a document continuity booklet. I will be using this in the future, as it will be a good reference point to keep track of.

List of links for our digital story project:

Bluestone Room Twitter: https://twitter.com/RecordBluestone


List of References:

Thurlow, C & Thurlow, M. (2008). Making Short Films, Third Edition: The Complete Guide from Script to Screen. 3rd ed. [ebook] New York: Bloomsbury Publishing Plc, p 81. Available at [https://books.google.com.au/books?id=fTGcAQAAQBAJ&pg=PT69&dq=issue+short+film+sfx+makeup&hl=en&sa=X&ved=0ahUKEwjj1_iCsZrUAhWoLsAKHUK1B28Q6AEIJTAA#v=onepage&q=issue%20short%20film%20sfx%20makeup&f=false [Accessed 31 May. 2017].

Davis, G & Hall, M. (2008). The Makeup Artist Handbook: Techniques for Film, Television, Photograph, and Theatre. [ebook]. New York: Focal Press, p 175. Available at [https://books.google.com.au/books?id=iHUqBgAAQBAJ&pg=PT125&dq=issue+makeup+continuity&hl=en&sa=X&ved=0ahUKEwicobjbvprUAhVrCMAKHbkeBNgQ6AEIKzAB#v=onepage&q=issue%20makeup%20continuity&f=false [Accessed 31 May 2017].

Thursday, May 18, 2017

Week 9 - No Budget Social Media Campaign

Week 9 – No Budget Social Media Campaign

As someone who has worked with a group of people to created a social media marketing campaign for a not-for-profit organisation in North Melbourne, I understand how difficult it might be to reach a larger audience without having to spend little to no money.
Davis & Sigthorsson discuss that creating a do-it-yourself marketing campaign with little to no budget such as using cheap online tools, social media and personal networks is now a “routine element of creative practice” (Davis & Sigthorsson 2013, p. 162). It now easy for anybody with a laptop and good internet connection to utilise the internet and do their own marketing free of charge. When people look at the word “free” I would assume that they would think the quality will not turn out so good unlike paid marketing ventures. When it comes to social media, this is completely different as social media is free, interacting with individuals on the platform is free and it makes it easier without paid advertisement to reach your target audience.
Headworth discusses a case study regarding “Campbell’s” and how they successfully created a social media recruitment campaign without a budget. She talks about the strategies they used such as growing their company’s LinkedIn page followers, responding to every message received LinkedIn, generating engaging content, improving their company’s website, updating all the content on a daily basis and improved their position from the bottom of their peer group in LinkedIn Talent Brand Index (Headworth 2015, p. 70).  Here we see how the company utilised free social media in order to create a marketing company that was a complete success.

List of References:

Davis, R & Sigthorsson, G. (2013). Introducing the Creative Industries: From Theory to Practice. [ebook]. London: SAGE Publications, p. 162. Available at: https://books.google.com.au/books?id=9i10XFLSs5UC&pg=PA162&dq=promoting+social+media+no+budget&hl=en&sa=X&ved=0ahUKEwihxIKxtfnTAhXCuhoKHfg9Bu04ChDoAQg4MAM#v=onepage&q=promoting%20social%20media%20no%20budget&f=false [Accessed 17 May 2017].

Headworth, A. (2015). Social Media Recruitment: How to Successfully Integrate Social Media into Recruitment Strategy. [ebook]. Great Britain: Kogan Page Limited, p. 70. Available at: https://books.google.com.au/books?id=bBvvCAAAQBAJ&pg=PA68&dq=promoting+social+media+no+budget&hl=en&sa=X&ved=0ahUKEwihxIKxtfnTAhXCuhoKHfg9Bu04ChDoAQgrMAE#v=onepage&q=promoting%20social%20media%20no%20budget&f=false [Accessed 17 May 2017).

Week 8 - Augmented Tourism

Week 8 – Augmented Tourism

During this lecture, we learned about the different kinds of digital landscapes that are being updated to our everyday devices. So many different kinds of technology is always being created and users love to take advantage of the fact that we are starting to become the future of sci-fi film technology.
Augmented reality is something I am fascinated with and while it is not like virtual reality like how James Cameron used virtual reality and motion capture to create the whole world of Pandora though a camera lens for “Avatar”, augmented reality uses real world video combined with 3D models. It does not look real yet, but as our technology advances, so does the graphics. One day we might even have contact lens instead of AR glasses to see a whole new world.
What is interesting is how augmented reality is being utilised for tourism purposes. Conrady & Buck discuss that there through “webcams, virtual worlds, augmented reality, 3D virtual reality and other immersive technologies” that they are able to get a feel for a destination through the eyes of tourists (Conrady & Buck 2012, p. 26). Imagine never having to go to Hawaii as an example as you can see the whole place through the lens of AR glasses in relation to 360 degree technology.
Like the TV series “Travellers”, participants are able to go into pods and transfer to another place by creating a copy with the users current subconscious, and like “Avatar” they are able to use their vessels and have all the experiences they want in the real world without having to leave their current location. Conrady & Buck discuss that as immersive technology advances, one day our minds will able to travel instead, and even though they’ll be travelling electronically, they will still be able to have the same physically experiences as if they are there in person (Conrady & Buck 2012, p. 27).
As technology advances, so does immersive technology and tourism will be eventually soar as people take advantage of these new technologies as they come out. Will flying in planes eventually be phased out? I guess we will find out.

List of References:

Conrady, R & Buck, M. (2012). Trends and Issues in Global Tourism 2012. [ebook] London: Springer, p 26, 27. Available at: https://books.google.com.au/books?id=7r8FBPvRKkUC&pg=PA26&dq=immersive+technology+augmented+reality+issues&hl=en&sa=X&ved=0ahUKEwje8LSbr_nTAhUDnBoKHcOIAj8Q6AEIJTAA#v=onepage&q=immersive%20technology%20augmented%20reality%20issues&f=false [Accessed 17 May 2017].

Week 7 - Mobile Participation

Week 7 – Mobile Participation

Since I am doing a Master of Communication, communication plays a very pivotal role in terms of technology. An example of this week’s lecture for mobile applications, participation is very important in terms of user interaction and how they interact with the App. I am currently working on a thesis of a similar venture, but it is important to note that the users are able to produce their own content and distribute it on a global scale using mobile phone Apps through the internet.
“Interactivity” is an important concept from the “Uses and Gratification Theory” in which users can create Apps in relation to multiple platforms such as Facebook, Twitter, Instagram, YouTube, website and blogs. Ruggiero defines “interactivity” as the degree to which participants in the communication process have control over, and can exchange roles in their mutual discourse” Ruggiero 2000, p.15). In relation to Ruggiero’s definition of interactivity, participants are able to create their own content and have some sort of control over their applications via the platform used.
One media scholar defines interactivity in more detail where he mentions online media. Carpentier discusses that it creates bigger opportunities for interacting with various users as well as engaging in new forms of communication” (Carpentier 2012, p. 5). This definition in relation to mobile applications show how advanced our technology has become in the online sphere, and how users take advantage of this form of communication in order to reach a wider audience.

List of References:

Ruggiero, T. (2000). Uses and Gratification Theory in the 21st Century. 1st ed. [ebook] Texas: University of Texas Press, p.15. Available at: http://www.kayesweetser.com/wp-content/uploads/2007/08/adpr5990_ruggerio.pdf [Accessed 17 May. 2017].

Carpentier, N. (2012). The Conception of Participation: If they have access and interact, do they really participate?. 1st ed. [ebook] Brazil: Unisonos, p 5. Available at:
http://revistas.unisinos.br/index.php.fronteiras/article/download/fem.2012.142.10/1001    [Accessed 17 May 2017]. 

Friday, May 5, 2017

Hans Zimmer Revealed in Melbourne, Australia 2017


Thank you to Hans Zimmer for an amazing night in Melbourne! In this day and age it makes me extremely happy to know that film composers are finally out in the spotlight and giving their fans an all-around authentic, life-changing experience. As far as I know, this is a first for us Australians.

Film and film music is massive part of my life. It's why I love Directing, Screenwriting, Editing and SFX. The music gives a film more depth and meaning. It's a roller-coaster of emotions and I have over 150 soundtracks for my ever-increasing collection.

I got into film music as a 6 six year old because of Hans Zimmer. It was 1996 and "Broken Arrow" had just come out, and being a Travolta fan (and after this a Slater fan), the soundtrack blew me away. I had to know who the composer was. I played the film all the time just to hear the music. I loved it so much that I taught myself to play it perfectly by ear on my toy piano (James Horner's influence would not long after propel me to continue playing the piano because of "Titanic").

Unfortunately he didn't play "Broken Arrow" in Melbourne last night, but he played the next best thing (possibly the best track on the entire setlist), "Roll Tide" from "Crimson Tide". As soon as Hans mentioned Tony Scott I was a blubbering mess and my brother next to me had the biggest grin on his face. It was such a nice surprise. 😁

Being both obsessed Zimmer fans growing up, it was always our dream to see Hans Zimmer live in concert. Who knew that day would be ever be last night?! It was my main item on my bucket list and I can safely say I happily ticked it off. 💗

The entire concert was mind-blowing, heart-pumping, emotional and a very epic experience. One very emotional part of the experience was hearing Hans talk about his experience working with our own Heath Ledger during "The Dark Knight" and his devastation to the call that he had passed away. He talked about fighting against the opressive notion that drives people of different backgrounds apart and in a moment of his heartfelt speech, he made sure that inclusion and being united was one of the best things human beings can ever do in a state of war and turmoil that's inflicted upon our world.

The reason why Hans is so amazing as a human being and as a film composer is the fact he's so genuine, loves music to the core and can create a whole variety of musical compositions for film, documentaries and games, and still put his essence into his work to make it distinguishable. It was an even better experience knowing Lebo M and fellow Melbournian Lisa Gerrard were there to give us the most authentic versions of "The Lion King" and "Gladiator" (although I wish he did "King Arthur", "Rush", "The Last Samurai" and "The Rock").

My brother isn't much of a fan of "The Lion King", but even he can appreciate and be absolutely blown away by the amazing vocals of Lebo M and his daughter that brought the music to life. As soon as Lebo M's vocals to "The Circle of Life" boomed across the darkness of the Arena, the whole environment changed and turned everyone's expressions into pure happiness. It was like we were all kids watching "The Lion King" again.

I am so thankful for Hans Zimmer being here in Melbourne. Nearly every track was one we knew and loved and it was perfect. My brother and I were the only overly excited ones in our sections. It was the best night of our lives and while we've had the most terrible year so far with a big loss and continuous grief, this day is indeed a night we'll never forget and love forever. So thank you for making our lives! This is an experience we've waited long for so many years and one we'll never forget.

Friday, April 28, 2017

Week 6 - Is being interconnected with technology dangerous?

Is being interconnected with technology dangerous?

We have all seen the Terminator films where Skynet, a highly advanced artificial intelligence system is made self-aware and creates Judgment Day through the interconnectivity of technology because it deems the human race dangerous. From this kind of thought, does being interconnected with dangerous make it dangerous for us?

In Lecture 6 of my Unit, the class was focused on the discussion of being interconnected with technology. It is obvious as the years pass us by just how advanced we are becoming due to the rise in technology. I still remember the days when internet was starting to rise, but we barely used it because it was so slow and there was not much need to be connected. I remember back when I was a child (1990 onwards) we had dial up for internet, a fat and bulky Panasonic television, and a thick computer monitor with large floppy disks with less than 2mb of storage. In the current year of 2017, we have fibre optic internet, 85-inch smart televisions, USB’s, and hard drives with over two terabytes of storage.

Our interconnectivity with technology now allows us to connect with the internet through many different ways such as a Smart TV, Blu-Ray Player, Xbox One, Playstation 2 as well as our smartphones and watches. In relation to how we interact with the internet, an issue arises with just how connected we are.

A discussion from John Palfrey sums up a list of perils because of interconnected systems. He states “Security and privacy risks are the most common problems that flow from unchecked levels of interoperability (Palfrey 2012).” As this is the main issue of my post, I agree with Palfrey that security and privacy are a big issue. Being interconnected can create a domino effect of problems, especially when it comes to the internet. Imagine using the internet on your phone to log into Facebook, but you also use your laptop to connect to Facebook as well as connecting through the Smart TV to Facebook. If the owner of the phone was still connected to the social media platform and it was stolen, thieves would be able to access personal information. The same situation using applications for bank accounts such as Netbank for Commonwealth Bank.

According to the ISACA, “Processes have to be designed, developed, implemented and utilised (ISACA 2010, p. 36).” In a world where our technology always changes, it has to be made first in order for change to occur. This is a risk to users who are interconnected through various technologies, it is up to us to determine just how secure and private we want to be when it comes to being interconnected with technology.

List of References:

Palfrey, J. (2012). The Perils of Highly Interconnected Systems. MIT Technology Review. [online] Available at: https://www.technologyreview.com/s/428657/the-perils-of-highly-interconnected-systems/ [Accessed 27 Apr. 2017].


ISACA (2010). The Business Model for Information Security. 1st ed. [ebook] United States of America: ISACA, p.36. Available at: https://books.google.com.au/books?id=Cv_Jq_23iEsC&pg=PA35&dq=interconnectivity+technology+security&hl=en&sa=X&ved=0ahUKEwiqueetwcXTAhXOFsAKHQV_AdwQ6AEIJjAA#v=onepage&q=interconnectivity%20technology%20security&f=false [Accessed 27 Apr. 2017].

Friday, April 21, 2017

Week 4 - Website Usablity

Week 4 – Website Usability

“Usability means that people can use the product easily and can perform their task in expected time” (Marcus p. 232).
It is common sense to assume that if a website doesn’t survive to keep users on their website, there is a problem that has to do with the usability of their website. How do you find out what the issue is? How do you find out what users want?

According to Aaron Marcus, “usability evaluation is becoming an important part of Interaction Design to find out user’s needs and requirements” (Marcus p. 231). This means that in order to evaluate the usability of the website, you must first evaluate your target audiences needs and requirements. It requires the creator of the website to put in extra effort to better understand their users and the factors associated with how users perceive a product on a website.

Carole A. George sums up the factors into different dot points. She states that factors such as learnability, effectiveness, efficiency, memorability, attitude, satisfaction, errors and usefulness are just some of the characteristics that users look for when looking at a product on a website (George 2008, p. 5-6). In order to understand these characteristics better, creators of a website must research in detail about their target audience, about their product, about the information and design of their website. The website needs to be easy for users to access and the information should not be detailed, as users tend to skim through websites instead of reading it like a book. If it were a scholarly website, it would be a different story. In order for a website to survive, the information has to be easy to use, this means determining how well your target audience is with technology. 

According to research done by Carole A. George, she states that there are three characteristics that must be followed in order for users to have a useful and easy experience on the website. She discusses that we need to determine the characteristics of the target audience, use evaluation methods to observe and record users’ performance in different stages of development and always redesign and never stick to one cycle (George 2008, p. 10).
This is a good method in figuring out user performance on a website. Create a beta version of the website and see how users interact, assess them with surveys for constant feedback for continuous improvement.

List of References:

Marcus, A. ed., (2013). Design, User Experience and Usability: Web, Mobile and Product Design. 4th ed. California: Springer, pp.231, 232.


Geroge, C. (2008). User-Centred Library Websites: Usability Evaluation Methods. 1st ed. [ebook] Great Britain: Chandos Publishing (Oxford) Limited, pp.5, 6, 10. Available at: https://books.google.com.au/books?id=meuiAgAAQBAJ&printsec=frontcover&dq=website+usability+evaluation&hl=en&sa=X&ved=0ahUKEwj6qe-a3bPTAhXQI1AKHSxCBQIQ6AEIJDAA#v=onepage&q=website%20usability%20evaluation&f=false [Accessed 20 Apr. 2017].

Thursday, April 13, 2017

Assessment 2 - End Game 2017

Digital Story Proposal – Research Blog Post

One of the issues from my digital story proposal was figuring out a way to direct traffic towards the blog and social media pages. Usually a way to do this is constant promotion by sharing all around the social media sphere. In doing so, people are still not engaging with the content. This was difficult, because this project is mostly about learning how to do a digital story proposal, as well as learning how to promote yourself without a budget.

According to Jennifer Allyson Dooley, social media marketing promotion is “used to communicate the behaviour change idea and that both the “media message and media channels are vital components of the Promotion element of the marketing mix” (Dooley 2013, p. 17-18). While I agree that the media message and media channels are vital for promoting with social media, I disagree with how social media marketing is only used to communicate behaviour change. In terms of the digital story proposal, my group and I are filming a short narrative for our digital story. While it will be about 90 seconds, we will still be doing all the pre-production paperwork, which is one of my roles in the shoot. My group and I set up social media pages and will be promoting our digital story via Facebook, Twitter, Instagram and our blog which has all the information it needs. 

This also links into the Uses and Gratification Theory, where Thomas E. Ruggiero discusses in detail. According to his research, Ruggiero suggests “to explain the outcomes or consequences of mass communication, they did so by recognising the potential for audience initiative and activity” (Ruggiero 2000, p. 8). In terms of my project, my group and I scouted all the main social media platforms in order to determine which platforms we would be promoting our project on. 

We found that Facebook, Instagram and Twitter are the only media channels which will reach out to a larger audience, including the use of hashtags which will attend to specific audiences who use that hashtag. Ruggiero mentioned above about audience activity, and this is where we got the idea from to not use every social media channel available, especially since the audience we’re looking for might not be on every channel.

LinkedIn: https://www.linkedin.com/pulse/digital-story-proposal-research-blog-post-mindy-saini?published=t

List of References:

Ruggiero, T E. (2000). Uses and Gratification Theory in the 21st Century. 1st ed. [ebook] Texas: University of Texas Press, p.8. Available at: http://www.kayesweetser.com/wp-content/uploads/2007/08/adpr5990_ruggerio.pdf [Accessed 10 Apr. 2017].


Dooley, J. (2013). Web 2.0 and its Implications for Health-Related Social Marketing Campaigns. 1st ed. [ebook] Wollongong: University of Wollongong, pp.17, 18. Available at: http://ro.uow.edu.au/cgi/viewcontent.cgi?article=5017&context=theses [Accessed 12 Apr. 2017].

Thursday, March 30, 2017

Week 3 - Social Constructionism

 “It is important to note that social groups differ in the extent of their access to technology, their skills, and the meanings they associate with technology” (Mesch, 2009).
                  
Communication technology is a tool. Humans build, dismantle, adapt and destroy social structures depending on the functionality of user experience create tools to promote services or attract new business.
When it comes to working practices, knowledge incorporates the technological growth, which enables users to anticipate and adapt to shifting through the media sphere and how companies promote their businesses, and the collaborative practices connected with them by their clients.
According to Vilma Barr, marketing materials that companies use include letterheads, business cards, brochures, newsletters, publications and advertising (Barr, 1995). When companies create a website for promotion and they pick website names that is relevant to their place of business. To make it more authentic, they would not use free website services such as Wordpress or Blogspot, but create their own paid domain instead. In terms of content marketing, money needs to be spend in order make their website more engaging as well as other promotional materials such as brochures, business cards and flyers.

This is where the media strategy comes in. I have created a media strategy before last year for a company in North Melbourne who were looking to promote their annual Spring Fling Festival, encourage more people to volunteer as well as expand their audience numbers. We planned a strategy plan which takes places throughout this entire year. Since the company was not-for-profit, the budget was quite low and we had to work with our group and our clients to see what sort of expenditure needed be spend and what sort of materials we could help them save the cost on. Barr discusses about what to promote and what not to promote when it comes to planning a strategy. She argues that people shouldn’t pick everything when it comes to deciding what to promote, instead she says that existing thoughts should be promoted and that outside expertise can give a clear sense of direction which also helps with budget (Barr, 1995). 

List of References:

Mesch, G. (2009). The Internet and Youth Culture. Hedgehog Review, [online] 11(1), p.1. Available at: http://connection.ebscohost.com/c/essays/40395861/internet-youth-culture [Accessed 28 Mar. 2017].

Barr, V. (1995). Promotion Strategies for Design and Construction Firm. 1st ed. [ebook] Hong Kong: International Thomas Publishing, p.1. Available at: https://books.google.com.au/books?id=516uQEg7x6wC&pg=PA7&lpg=PA7&dq=media+construction+in+promotion&source=bl&ots=pPq3Mph_Ar&sig=mCq6Wfjl9IVLt8ZewbzV4WZIF1k&hl=en&sa=X&ved=0ahUKEwjupIzl8P3SAhWMJcAKHTgTDAoQ6AEIQjAH#v=onepage&q=media%20construction%20in%20promotion&f=false [Accessed 27 Mar. 2017].